gen z
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Is Gen Z rewriting the marketing playbook?
Born into a world of unprecedented access and excess, Gen Z is reshaping the rules of engagement. Brands now face the realities of cancel culture, fleeting attention spans and a demand for authenticity. But are today’s challenges really so different from the past?
The anti-social generation
Luquire's Maggie Carpenter says Gen Z is changing the social media industry as net natives and natural lurkers.
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).
Ready-to-deploy tools: The secret to engaging Gen Z
Executives at CONTEN.T suggest how brands can leverage creative tech, data unification, and first-party insights to engage Gen Z consumers.
Most Gen Zers want TikTokers to be legally accountable for health advice
As more people choose TikTok over doctors to receive health advice, they’re also developing higher standards for the accuracy of content.
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Truth be told: How India's Gen Z is handling the fake news epidemic
A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.
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